Decjuba
Ongoing partnership with one of Australia's most loved women's fashion brands — evolving retail and commerce in lockstep with a fast-moving brand.
- Retail
- D2C
- Fashion and Apparel
The Challenge
Decjuba is one of Australia's most loved women's fashion brands, with a fast-moving merchandising cadence and a loyal customer base across stores and online. As the business has grown, the technology stack has needed to grow with it — keeping pace with new drops, evolving the commerce experience, and unifying retail and digital operations without dropping a beat. The work is ongoing, and the requirements never sit still.
Programs
- Systems Connect
- Market Expansion
- Conversion Accelerator
- Loyalty & Retention
- Team Augmentation
- Commerce Audit
- Experience Elevation
Platforms
- Shopify Plus
- DotApparel
- Sanity
- Searchspring
- Klaviyo
- Yotpo
- AP21
- Wishlist Plus
- Lexer
Outcomes
Increase in returning customer rate H1 2026 vs H1 2025
“Our continued partnership with DotCollective has been a key part in supporting DECJUBA’s digital growth over many years. From BAU development through to complex website migrations and large-scale digital projects, the team has consistently provided the expertise and agility we need to move at pace. Their deep understanding of our business and collaborative approach helps us scale and evolve our online experience.”
Vic Povey
Ecommerce Product Manager, Decjuba
